toronto.com – Best In the City Campaign
We finally launched the biggest event of the summer – Best in the City.
The campaign is about getting user to vote on the best of toronto including restaurants, bars & clubs, attractions, hotels, shopping and odds & ends.
I work closely with Bessy, our marketing manager, to come out all the creative for this campaign.
I started with 3 different logo ideas
Somehow everyone loves the badge, however, they want to see other option for the badge logo. Tweaking the badge so that it will look more modern. They want to see the logo as trophy as well. So I mocked two logo up, and showing the color options when the logo represents different categories.
Soon after this mock was sent out, they feel like the badge would be the best for this campaign. Now they want to see the options of folded badge, or non folded badge, and also the rounded edge or corner edge…
Final Logo – after doing a survey, everyone prefer the one with no flap and keep it simple as badge
I was quite happy to see the result, we used the logo on the website, on newspaper ads, on t-shirts, bookmarks and all the online media.
toronto.com at Taste of Italy weekend – showing the t-shirts and the bookmark that we were giving out
Ad on toronto star newspaper…
The whole project was quite smooth, and everyone worked together to make it happen.
Now we’ll just have to see how the results come in after couple weeks…
Vote on!! go to http://www.toronto.com/best