The campaign is about getting user to vote on the best of toronto including restaurants, bars & clubs, attractions, hotels, shopping and odds & ends.

I work closely with Bessy, our marketing manager, to come out all the creative for this campaign.

Logo Development

I started with 3 different logo ideas

Somehow everyone loves the badge, however, they want to see other option for the badge logo. Tweaking the badge so that it will look more modern. They want to see the logo as trophy as well. So I mocked two logo up, and showing the color options when the logo represents different categories.

Soon after this mock was sent out, they feel like the badge would be the best for this campaign. Now they want to see the options of folded badge, or non folded badge, and also the rounded edge or corner edge…

Final Logo - after doing a survey, everyone prefer the one with no flap and keep it simple as badge

I was quite happy to see the result, we used the logo on the website, on newspaper ads, on t-shirts, bookmarks and all the online media.

toronto.com at Taste of Italy weekend - showing the t-shirts and the bookmark that we were giving out

Ad on toronto star newspaper…

The whole project was quite smooth, and everyone worked together to make it happen.

Now we’ll just have to see how the results come in after couple weeks…

Vote on!! go to http://www.toronto.com/best

This is actually a short turn around. I had to trace the google map with illustrator and then working with the OurFaves content coordinator to put everything together.

And then it went through couple revisions, and finally this morning it got sent to the printer! woot! Click on the thumbnail below to see the final version

When was the last time you see large families of Canadian Geese in City of Toronto?? I was quite surprised to see them while walking down the street to a store.

I have been using zipcar for a while,.. and then till I saw this car. I can’t stop laughing.

It’s sponsored by Eye weekly and then it’s CAD 6.50/hr including insurance and gas (vs. normally CAD 10.50/hr rate)

I would say it’s a pretty awesome deal except you are a driving advertisement for Eye weekly.

It’s since December that I have been looking for a new home for Maki.

And it’s been an extremely difficult journey for me to find a suitable owner for Maki. Maki is a 2 year old cat that I adopted him since he was a kitten. He’s been a great campanion, fun and lovely cat. It’s one of my biggest sacrifices in my life as well. I have to give away Maki because my fiance-Alex is allergic.

Maki was adopted once in late Jan.. and came back to me in late March mainly because the new owner did not care about the fact that he was living in the “ceiling” in between floors. *sigh*

So I setup a page for Maki, and hopefully the right person will come along…

http://www.alexandpatty.com

I guess other than being a kickass designer, you gotta go through one of this chapter of life being married

The first site I did for Toronto.com is a contest site for Ourfaves.com (Toronto.com and Ourfaves.com are under the same management). After working for Chum for 3 years, everything I did for chum was always in a rush and not much of a quality control in terms of content and user experience. And the first thing I learned at this new job was “Quality” delivery. So this contest site’s design had gone through at least 12 times revisions in the past 3 weeks, and also endless content changes. I guess it’s all for the better user experience that we are trying to achieve here.

And as for Toronto.com? We haven’t even start working on it yet! lol

Thanks for everyone who submitted my site. I am currently working at a new place and hopefully I will be polishing up my site soon.

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